July 2019

Why You Need More Than Fear & Greed to Get a Customer to Send You Money!

Talk to most copywriters. Read most books on the subject, listen to marketing mavens, and you’ll hear the same thing over and over again. Fear and Greed is all you need to motivate your buyer. And yet,when the marketer and his copywriter get the results back they scratch their heads in bewilderment when they realize their […]

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Peter Fogel’s Top 11 Questions to Ask Yourself Before Hiring a Copywriter!

Eleven questions you should ask your copywriter before awarding him the assignment. 1) Will he do more research than everyone else? 2) Will he do everything he can to understand my product, or service,and the prospect I want to target? 3) Will he write intelligently with well organized and well integrated themes? 4) Like a

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