After the end of the Second World War, millions of enlisted young men and women went home to raise a family, find jobs, go back to school and rebuild their lives. Most of the war veterans took advantage of the housing and college loans offered by the US government, got married and had kids.
This was the beginning of the so-called baby boom period in modern history. Tthe boomer generation are the babies born between 1946 and the middle of the 1960’s. The term “baby boom” was coined to illustrate the boom or the rise of statistics on newborn babies immediately after the war.
Today, the older boomer (born from the height of the baby boom) is well into middle age and would soon plan for his retirement. Nevertheless, is the boomer really planning?
Studies show that the boomer is reluctant to go into retirement just yet. In fact, the boomer generation wants to continue working even after they had reached their senior year.
So, what are the other things that the boomer might want now?
Here are a few ideas to get your marketing juices percolating:
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Make it easy on them – The boomer wants a simpler, less-complicated way of life
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They love those gadgets – Technologically savvy as a child, the boomer would still want and will adopt technology that will fit his changing lifestyle
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It’s THEIR time now – With the kids out of nest, the boomer now wants to follow his dreams and other interest that he may have set aside in favor of raising a family
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See the World – The Boomer would want to travel and visit far-away, exotic places
What Do the Boomers Need?
The boomer may not want to admit it but his needs would be similar to those of an older person and he should plan ahead in order to enjoy his retirement years.
Investment options – just what are the types of investment plans available to the boomer generation? The boomer should choose investments that could provide him the greatest profit and keep his personal finances up
Insurance Options – The boomer generation need an inexpensive yet wide-ranging health insurance coverage
Fitness regimen – the boomer more than any other generation is aware that staying fit is the key to a healthier and productive years; he needs materials to gain knowledge on the right exercise and nutrition program fit for him.
Affordable housing – recognizing the need for a smaller space, the boomer should be wise to look for a low-maintenance home or consider moving to less expensive places
Better communications alternative – the boomer need to constantly get in touch with his family- aging parents and children still in school. The boomer generation need better communication units like phones with bigger digits or a wider phone screen to make connecting to family easier
In Conclusion
The boomer generation is unique and complex. Most of the boomer generation are highly educated and enjoy financial success- thus, they control about half of the unrestricted spending in the country.
Advertisers should understand that the marketing strategy that is geared towards younger consumers does not work- they are leftover theories from the time the boomer generation were younger. They should primarily focus on the boomer generation instead because they are still the one dictating the needs and wants of the market.
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