Ladies and Gentlemen, You Know ‘Em You Love ‘Em, Please Welcome: The Boomer Generation!
There are more than 70 million boomers in the country today, representing almost 30% of the American population. The boomer generation refers to the people born between the period of 1946 and 1964- the time immediately after the end of World War II. Though they belong to the boomer generation, an older boomer cannot relate much to a younger boomer.
The older one may have experienced the harsh realities of the Vietnam War; while the younger boomer may have turned to drugs and rock music in a journey of self-discovery. However, the boomer generation shares common characteristics. Both enjoy leading a hectic lifestyle, environmentally concerned, and are constantly racing against time.
Here’s What’s Really Important to the Boomer Generation
Financial success – the boomer generation is success-oriented and would measure success in terms of fat bank accounts and expensive homes
Retirement – the boomer generation want to ensure they will get to enjoy their retirement years without financial worries
Family –family appeared to be the most important part of the lives of the boomer generation and is willing to support their needs
How Much Money Do the Boomers Spend? (Well, The Answer Might Not Surprise You!
Since most of the boomer generation enjoys financial freedom, they tend to spend a lot. The yearly spending power of the boomer generation is approximated around $3 trillion.
The older group of the boomer generation spends their money on large purchases like cars, boats, clothing and houses. On the other hand the younger batch of the boomer generation, tend to spend their cash on home mortgage and school expenses for their kids.
The Boomers Favorite Brands.
Known for getting what they want coupled with the purchasing power that set them apart from other generations, the boomer generation is brand-conscious.
Volkswagen– is an affordable car favored by the boomer generation. The brand got even more popular in the late 60’s and early 70’s when a hit movie was made; thus commemorating the car to the hearts of the boomer generation
L’eggs – an inexpensive yet snug brand of pantyhose; this was highly favored by women of the boomer generation. Due to its popularity, L’eggs can be found anywhere- even on a pharmacy or drugstore shelf
Noxzema – an all-around skin cleanser preparation purchased by the boomer generation. It became handy for just about anything from facial cleanser and make-up remover to effective pimple treatment for the boomer generation
Levi’s jeans – Levi’s jeans became more popular via the endorsement of James Dean, the idol of the boomer generation. Once worn only by men doing labor work, the jeans became widely accepted and can be often seen proudly worn by the boomer generation to the office on days allowed
In Conclusion
Clearly, the boomer generation is a dominant market that is not so hard to reach. Marketers and advertisers could do well to remember the following:
The boomer generation make up the largest buying population in the US
They also tend to buy high-end products that would serve their purpose for a longer time
They are open to new healthcare and technological progress Remember, the boomer generation were the first one to own a television set and got computer-literate
The boomer generation is the most passionate customer who is not afraid of changes, highly mobile and may have lots of spending money.
Peter Fogel is a proud member of the Boomer Generation. He is an Author, Copywriter, Strategic Marketer and the autho of five books. Reboot Your Career: 27 Ways to Reinvent Yourself in the Workplace (If You Still Have a Job!) and If Not Now… Then When? Stories and Strategies of People Over 40 Who Have Successfully Reinvented Themselves. For more info about his copywriting services, please visit https://www.compellingcopynow.com