Peter Fogel’s Top 11 Questions to Ask Yourself Before Hiring a Copywriter!

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Eleven questions you should ask your copywriter before awarding him the assignment.

1) Will he do more research than everyone else?

2) Will he do everything he can to understand my product, or service,and the prospect I want to target?

3) Will he write intelligently with well organized and well integrated themes?

4) Like a surgeon will he

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study and dissect what my competition is doing?

5) Will he continually ask insightful questions of the client, his staff—and even potential prospects about my product or service?

6) Will he not write with any conceived idea or notion?

7) Will he hand in a copy outline at concept stage, so that he and the client are on “the same page” at the beginning of the assignment?

8) Does he remain open and flexible to a client’s vision and comments?

9) Can he articulate his strong ideas for the copy — and can he present them in his first draft?

10) Will he bend over backwards to help me do everything he can to make the prospect a customer for life?

11) Will he meet the deadline you both agree upon?